Rubi Sharma

E-commerce Website Redesign

📌 Overview

This project focused on improving the usability of an e-commerce platform by simplifying navigation and enhancing the checkout experience.

🎯 Problem

Users were struggling to navigate the website and many abandoned their carts due to a long and confusing checkout process.

🔍 Research

I studied competitor platforms and identified key usability issues such as unclear navigation, poor product hierarchy, and too many checkout steps.

💡 Solution

I redesigned the structure by simplifying navigation, improving product visibility, and reducing checkout steps from multiple screens to a streamlined flow.

🎨 Design Process

• Wireframing and user flow mapping
• High-fidelity UI design in Figma
• Interactive prototyping

📈 Outcome

The final design improved clarity, reduced friction in checkout, and created a smoother overall user experience.

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